Campaign – Loudres – Material Girl

March 15, 2011 § Leave a comment

It was a mere month ago when we were told Kelly O would be taking over Stroppy Taylor Momsen as the face of Madonna’s Material Girl label. Now those ads for Macy’s have been revealed with Osbourne looking ever-so ’80s and edgy. The fun and funky campaign sees the reality-star-turned-TV-presenter modelling cropped bustiers, high waist shorts, denim jackets, overalls and floral frocks. Photographed in Manhattan’s East Village neighbourhood, Kelly says: “I take so much of my style from Madonna in the ’80s and I really admire how Lola dresses and that she stays true to herself.”
We hope this collaboration goes without a hitch and doesn’t cause any ‘fall-outs’ between Madge and Kelly’s ma… you never know with this lot.

Check out the hot Kelly O in the new ad campaign…


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