CENTURIES OF STYLE: BROOKS BROTHERS X HARRIS TWEED
October 28, 2011 § Leave a comment
Store: Brooks Brothers
Location: Regent Street, London
Last Thursday1 Brooks Brothers opened the doors of their Regent Street store to showcase the best in Scottish textiles and raise money for male cancer Charity Orchid. Marking Harris Tweed’s centenary year, Brooks Brothers showed off a Harris Tweed-upholstered 1919 Model T Ford, especially created by Ramsay Coachtrimming for the ‘champagne of fabrics‘.
Founder Henry Sands Brooks had a very clear guiding principle for Brooks Brothers, which was “to make and deal only in merchandise of the finest body, to sell it at a fair profit, and to deal with people who seek and appreciate such merchandise.” – a standard echoed by the Scottish textiles industry.
Famed for a number of firsts, Brooks Brothers has introduced many pieces such as ready-to-wear clothing and the iconic Polo Button-Down Shirt to America, which are now a staple in the fashion market. In addition to the ‘ready-to-wear’ suit, Brooks Brothers is credited with the introduction of the wash-and-wear Shirts (first made in the 1950s using a blend of Dacron, polyester, and cotton called “Brooksweave“), and the much loved non-iron Cotton Dress Shirts, made from 100% cotton, thanks to its innovative development of technology. The button-down dress shirt collar was developed by founder Henry Sands Brooks’ grandson John E. after he saw the non-flapping collars on English polo players at a polo match in England. We think these boys look rather dapper, don’t you?