Bremont Flagship Boutique in Hong Kong
September 16, 2013 § Leave a comment
Pop Store are proud to be the creative and management team behind Bremont’s new flagship boutique store in Hong Kong.
The opening of the boutique, which is located on Lyndhurst Terrace in Central Hong Kong, is over 2,000 sq ft & follows on from the success of its award-winning stand-alone flagship in London.
Giles English, Co-Founder of Bremont, said: “It is a big step for us to launch our own boutique in Hong Kong but we wanted to build on our considerable success with London and the exciting growth that Bremont has seen.
“When you have your own store you can really communicate your own brand message and DNA to your consumer. It also has a very positive effect on your wholesale markets as the brand becomes more visible.”
The store will be based on a similar design to the London space but will make more use of innovative technologies which portray the wonderful stories behind each watch that Bremont creates. The London boutique won UK Retail Store of the Year at the prestigious Retail Jeweller awards in July 2013.
Nick English, Co-Founder of Bremont, said: “As with our London boutique, Hong Kong will be more than just a traditional watch store.
“It will be a place for watch collectors to come and meet to talk about watches over a coffee or a Chivas whiskey.
We will also be expanding our explorers club from the UK to Hong Kong where we will have monthly events. We felt that we did not need to be in one of the prime shopping malls but instead create a unique space that could be used for events and be a destination shopping experience.”
Bremont is a British luxury watch brand manufacturing its mechanical watches in Henley-on-Thames, the UK. It was co-founded by brothers Nick and Giles English in 2002 and has made a substantial impact in the watch industry in a short time.