February 15, 2012 § Leave a comment

Here is a first look at the new Mulberry campaign for SS12. Can’t wait to see how this will be traslated into their windows and stores across the country. The image was taken by one of our all-time favourite photographers Tim Walker!

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Campaign – M&C Saatchi – Porn is moving to xxx

February 6, 2012 § 1 Comment

As you might already know by now porn sites are getting a new home. No longer will they be confined to www. websites they’ll have their own special place on the internet with sites beginning xxx. … you get the point.

Advertising gurus M&C Saatchi were put in charge of coming up with an advertising campaign that alerted the world to the change and the above pictures is what they come up with and we have to say it’s absolutely brilliant.

Pop Up Shipping Crate – Box Park/Amnesty International by Pop Store

November 29, 2011 § Leave a comment

Our work here is done…

The day after this photo was taken, we had the floor cover removed, it looks pretty sharp now.

The Amnesty Pop Up Shop at Boxpark is set to open tomorrow, the 30th of November 2011! Amnesty will be one of the first to open their doors to the Shoreditch shopping public.

The Boxpark mall is composed of retail units made from recycled shipping containers, and we have created a dynamic and colourful space for Amnesty. The process was a challenge that we embraced and enjoyed working on. Obstacles were overcome and we have achieved a store we are proud of.

The brief provided certain restrictions where by each tenant was given an empty container with a power source, and nothing was to penetrate or be fixed to the container itself. The first step was therefore to create a floating framework within the space and then apply designs to that.

The Walls and ceilings are plain white, acting as a canvas to the vivid colours of the campaign posters we pasted up to showcase a history of Amnesty’s Campaigns. These posters educate without lecturing, honing in on Amnesty’s core ‘raison d’etre’.

The process of the wall covering was a mindful covering using Amnesty Iconic Imagery

We wanted to give the store an urban feel, due to its location and we’ve used steelpipe fixtures and pendant lights, reclaimed from the original Dunlop factory in Birmingham. These became a popular talking point amongst builders and shop fitters alike throughout the rollout process.

Dunlop Lights from the famous old Birmingham Factory

The range, developed in collaboration with CultureLabel, features jewellery by Corrie Williamson, ceramics by Jimbob Art, scarves by Lucy Jay, a teacup and saucer by New English and a print by Stuart Semple.

This project was a fantastic learning experience and we look forward to working with Amnesty International on future projects.

Half way through wall covering… still smiling. 

Get down to Boxpark now and check out how Amnesty is looking and how other containers are evolving.

New Amnesty product lines will also roll out throughout 2012.

Photography – Ellis Parrinder – NME’s 50 Best Pictures of the Decade

November 1, 2011 § Leave a comment

Congratulations to our friend Ellis Parrinder on winning 4 pictures in the TOP 50 Most Beautiful Photographs of the Decade voted by NME. This is a huge accolade  to have achieved with some of the industry’s toughest critics.

Here Ellis captures Kate Moss and Bobby Gillespie of Primal Scream at the NME awards in 2007. This is just one of four fab pics taken by Ellis.

We worked with Ellis a while back when Pop Store were approached by Fenchurch to style and direct their European Autum/Winter 2009 campaign. Pop Store approached their friend Ellis to shoot the campaign. The shoot location was on a boat on the Thames between Battersea to Canary Wharf. This was an outdoor shoot with ever changing light conditions, however, Ellis managed to get shot after shot nailed without any photoshop retouching needed.

Fenchurch set us a brief affirm their position in the market as a London based streetwear brand. This campaign became Fenchurch’s most successful and hit the European market by storm. Ellis was a huge part of the process and we are happy to see his achievements.  

He also shot our Fourholes campaign underwater, and check out the results…

So a thank you and a congrats to the gifted Photographer, Ellis Parrinder.

Campaign – Wildfox – It’s Only Rock’n’Roll… But I Like It

September 28, 2011 § Leave a comment

WILDFOX FALL 2011: IT’S ONLY ROCK N ROLL (BUT I LIKE IT) from WILDFOX PR on Vimeo.

Campaign – Behind the Scenes – The World’s First 3D Fashion Film



September 27, 2011 § Leave a comment

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Campaign – Stussy – Fall 2011

August 26, 2011 § 1 Comment

Stussy have enlisted the photographic talents of Peter Sutherland for their men’s fall 2011 lookbook. For the shoot, Sutherland took a bunch of the models out into the desert, presenting the streetwear label’s new collection with a classic American, outdoor-inspired aesthetic. Take a look at the results…

 

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