March 7, 2011 § Leave a comment
Location: 336-340 rue Saint-Honoré, Paris
Date: March 1st 2011 – March 10th 2011
From March 1st to 10th, two legendary addresses in the world of Fashion – CHANEL 31 rue Cambon and COLETTE 213 rue Saint-Honoré – will be blending their creative talent to open an ephemeral boutique at 336-340 rue Saint-Honoré. Stretching over 200 m², the boutique is set in the industrial surroundings of a former garage turned into a giant living display space.
The pop-up ‘love-in’ between a French house like Chanel and Parisian boutique Colette might sound like a odd coupling but Colette’s creative director Sarah Lerfel can be relied upon for being pretty much spot on when it comes to gauging synergies and collaborations hence why there’s always SOMETHING interesting going down at Colette during fashion week, hence why in general, there’s always a horde of people gathered in and around the eponymous boutique.
The happenings at this particular ‘pop-up’ celebrate unusual pairings and atmospheres that have similar juxtapositions to the way the Chanel pieces are styled in-store fusing new and old. Handbag customization and harpsichord performances are all integral features at this beautifully mixed up store.