Campaign – Stussy – Fall 2011

August 26, 2011 § 1 Comment

Stussy have enlisted the photographic talents of Peter Sutherland for their men’s fall 2011 lookbook. For the shoot, Sutherland took a bunch of the models out into the desert, presenting the streetwear label’s new collection with a classic American, outdoor-inspired aesthetic. Take a look at the results…



Campaign – American Apparel – NSFW Ads

August 4, 2011 § Leave a comment

American Apparel has long been known for its range of stylish and on-trend basics, and for its raunchy, controversial advertising.

In the words of Jeremy Kyle.. “WELL, WELL, WELL!”, AA have had a breakthrough new advertising strategy: pictures of classy girls removing their panties—but drawn in pencil. This changes everything. It’s not porn if it’s drawn!

Take a look through this ‘top drawer’ material, the NSFW ads –  and decide whether American Apparel has crossed the line between sexy ‘art’ and trashy porn.

Thoughts? …

Campaign – Common Sons – Pop Store Commercial

August 2, 2011 § Leave a comment

Sky Atlantic paid us a little visit last week. They came to film us at the set of  a photoshoot for knitwear brand, Common Sons. We chose a quaint location on the riverside of Hurley’s Boat Builders, ‘Peter Freebody & Co’.

The team here at Pop Store Commercial were set a brief to find a location that reflected Common Sons ‘British Made’ roots. We chose Freebody’s Boat Yard as it represented British manufacturing at its best. The boat builders’ old-school approach to work and their attention to detail was very refreshing to see, and an influential environment to shoot in.

The producers of Treasure Seekers (Cineflix Productions) came down after  contacting us about any up-and-coming Campaigns we may have in the pipeline. So… we invited them down to Freebody’s after the owners kindly allowed us access to their yard to shoot our look book for Common Sons. Both shoots went really well and we were happy with the results.

The Common Sons. look-book and Treasure Seekers episode will both be available for viewing in Autumn this year. 

Campaign – Jimmy Choo – Pour Homme

July 13, 2011 § Leave a comment

So… Tamara does men! Not just Christian Slater, no no she’s doing a whole range for MEN!

We all claim the first thing we look at when we see a man are his shoes… Tamara Melon says her collection is for Artists and Investment bankers alike… from chunky, black leather biker boots, to classic, leather loafers and on-trend Chelsea boots.

The collection also includes high-top cashmere trainers, which will be available in animal prints such as leopard and zebra; and for the man who has everything, a pair of gentleman’s ‘evening slippers’, available in a velvet jacquard ‘Porno Paisley’ print, or for those with a sense of humour, in black glittery fabric.

What do you all think of this collection, let us know… slap a comment down, we’d love to hear your thoughts.

Campaign – Mood Film – Y-3’s A/W Collection 2011/12

July 13, 2011 § Leave a comment

Y-3 has gone all ‘Broke Back’ on us with this beautiful ‘mood film’. Featuring army parkas, striped union suits, quilted work jackets in suede and wool, and cotton leggings inset with panels of Fair Isle knits – as well as the odd embrace. We love…

Campaign – Alexander Wang – Fall T by Alex Wang Collection

July 13, 2011 § Leave a comment

Fashionista gives us a look at Alexander Wang’s new fall campaign for his T by Alex Wang collection…

Campaign – SLVR – Adidas

July 11, 2011 § Leave a comment

Adidas SLVR campaign

We bring you a Mood Film, directed by Willy Vanderperre showing the A/W11 Adidas SLVR campaign. The models featured are Anouck Lepore and Alexander Beck. What do you think?

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