Campaign – Common Sons – Pop Store Commercial

August 2, 2011 § Leave a comment

Sky Atlantic paid us a little visit last week. They came to film us at the set of  a photoshoot for knitwear brand, Common Sons. We chose a quaint location on the riverside of Hurley’s Boat Builders, ‘Peter Freebody & Co’.

The team here at Pop Store Commercial were set a brief to find a location that reflected Common Sons ‘British Made’ roots. We chose Freebody’s Boat Yard as it represented British manufacturing at its best. The boat builders’ old-school approach to work and their attention to detail was very refreshing to see, and an influential environment to shoot in.

The producers of Treasure Seekers (Cineflix Productions) came down after  contacting us about any up-and-coming Campaigns we may have in the pipeline. So… we invited them down to Freebody’s after the owners kindly allowed us access to their yard to shoot our look book for Common Sons. Both shoots went really well and we were happy with the results.

The Common Sons. look-book and Treasure Seekers episode will both be available for viewing in Autumn this year. 


Product Development – Common Sons – Pop Store Commercial

July 14, 2011 § Leave a comment

The last 20 years has seen the decimation of the clothing manufacturing base in the UK. Business’ have deserted these shores to get cheap labour elsewhere and have said the industry is dead on its feet in Great Britain.

Here at Pop Store we thought BALLS to that (we aren’t the gloomy sort)… so to prove that great quality, affordable clothing can be made in these fair isles, we are currently working on a project developing a mens knitwear brand made exclusively in Great Britain, Common Sons. Here’s a sneak peek at one of our samples.

First stop is Selfridges for an exclusive period at the start of October, then we march into ASOS a couple of weeks later.

More pictures soon along with sneak peaks of the Summer 12 range.

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