February 15, 2011 § Leave a comment
Location: Newburgh St, London
It seems like so long ago that we first started talking about our exciting new designer concept ‘Edition’, but finally the launch is almost upon us.
You’ll be able to shop the brand new diffusion ranges from Jonathan Saunders, Preen and Jonathan Kelsey at Debenhams from Monday 14 February, but if you’re near to London and fancy a sneak peek then head to the Edition pop-up shop which opens this Thursday.
The pop-up store will be open for a limited time at 8 Newburgh St, London, W1F 7RJ.
Just off of London’s Carnaby Street and open during London Fashion Week, the Edition store is the perfect spot for shoppers to get their hands on pieces by some of fashion week’s hottest names – but at high street prices.
The pop-up interior will have a boutique feel in black and white with painted vintage furniture. One wall has been reserved for visitors to leave their mark – shoppers can be photographed with their purchases and have them added to the wall with a message or recommendation to others.