February 15, 2012 § Leave a comment
November 1, 2011 § Leave a comment
Congratulations to our friend Ellis Parrinder on winning 4 pictures in the TOP 50 Most Beautiful Photographs of the Decade voted by NME. This is a huge accolade to have achieved with some of the industry’s toughest critics.
Here Ellis captures Kate Moss and Bobby Gillespie of Primal Scream at the NME awards in 2007. This is just one of four fab pics taken by Ellis.
We worked with Ellis a while back when Pop Store were approached by Fenchurch to style and direct their European Autum/Winter 2009 campaign. Pop Store approached their friend Ellis to shoot the campaign. The shoot location was on a boat on the Thames between Battersea to Canary Wharf. This was an outdoor shoot with ever changing light conditions, however, Ellis managed to get shot after shot nailed without any photoshop retouching needed.
Fenchurch set us a brief affirm their position in the market as a London based streetwear brand. This campaign became Fenchurch’s most successful and hit the European market by storm. Ellis was a huge part of the process and we are happy to see his achievements.
He also shot our Fourholes campaign underwater, and check out the results…
August 2, 2011 § Leave a comment
Sky Atlantic paid us a little visit last week. They came to film us at the set of a photoshoot for knitwear brand, Common Sons. We chose a quaint location on the riverside of Hurley’s Boat Builders, ‘Peter Freebody & Co’.
The team here at Pop Store Commercial were set a brief to find a location that reflected Common Sons ‘British Made’ roots. We chose Freebody’s Boat Yard as it represented British manufacturing at its best. The boat builders’ old-school approach to work and their attention to detail was very refreshing to see, and an influential environment to shoot in.
The producers of Treasure Seekers (Cineflix Productions) came down after contacting us about any up-and-coming Campaigns we may have in the pipeline. So… we invited them down to Freebody’s after the owners kindly allowed us access to their yard to shoot our look book for Common Sons. Both shoots went really well and we were happy with the results.
July 20, 2011 § Leave a comment
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