February 15, 2012 § Leave a comment

Here is a first look at the new Mulberry campaign for SS12. Can’t wait to see how this will be traslated into their windows and stores across the country. The image was taken by one of our all-time favourite photographers Tim Walker!


Photography – Ellis Parrinder – NME’s 50 Best Pictures of the Decade

November 1, 2011 § Leave a comment

Congratulations to our friend Ellis Parrinder on winning 4 pictures in the TOP 50 Most Beautiful Photographs of the Decade voted by NME. This is a huge accolade  to have achieved with some of the industry’s toughest critics.

Here Ellis captures Kate Moss and Bobby Gillespie of Primal Scream at the NME awards in 2007. This is just one of four fab pics taken by Ellis.

We worked with Ellis a while back when Pop Store were approached by Fenchurch to style and direct their European Autum/Winter 2009 campaign. Pop Store approached their friend Ellis to shoot the campaign. The shoot location was on a boat on the Thames between Battersea to Canary Wharf. This was an outdoor shoot with ever changing light conditions, however, Ellis managed to get shot after shot nailed without any photoshop retouching needed.

Fenchurch set us a brief affirm their position in the market as a London based streetwear brand. This campaign became Fenchurch’s most successful and hit the European market by storm. Ellis was a huge part of the process and we are happy to see his achievements.  

He also shot our Fourholes campaign underwater, and check out the results…

So a thank you and a congrats to the gifted Photographer, Ellis Parrinder.

Campaign – Common Sons – Pop Store Commercial

August 2, 2011 § Leave a comment

Sky Atlantic paid us a little visit last week. They came to film us at the set of  a photoshoot for knitwear brand, Common Sons. We chose a quaint location on the riverside of Hurley’s Boat Builders, ‘Peter Freebody & Co’.

The team here at Pop Store Commercial were set a brief to find a location that reflected Common Sons ‘British Made’ roots. We chose Freebody’s Boat Yard as it represented British manufacturing at its best. The boat builders’ old-school approach to work and their attention to detail was very refreshing to see, and an influential environment to shoot in.

The producers of Treasure Seekers (Cineflix Productions) came down after  contacting us about any up-and-coming Campaigns we may have in the pipeline. So… we invited them down to Freebody’s after the owners kindly allowed us access to their yard to shoot our look book for Common Sons. Both shoots went really well and we were happy with the results.

The Common Sons. look-book and Treasure Seekers episode will both be available for viewing in Autumn this year. 

Photography – Baubauhaus – Some Fun Images

July 20, 2011 § Leave a comment


Baubauhaus is here to feed your daily need of design, illustration, photography, fashion and of all else art-related. For all you visual whores out there, there is some epic content on this site.

We love there note: don’t be sure you’ll be featured on our wall. What is cool for you could be uncool for us.

To see more wonderful and whimsical imagery…. http://www.baubauhaus.com/

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