Photography – Ellis Parrinder – NME’s 50 Best Pictures of the Decade

November 1, 2011 § Leave a comment

Congratulations to our friend Ellis Parrinder on winning 4 pictures in the TOP 50 Most Beautiful Photographs of the Decade voted by NME. This is a huge accolade  to have achieved with some of the industry’s toughest critics.

Here Ellis captures Kate Moss and Bobby Gillespie of Primal Scream at the NME awards in 2007. This is just one of four fab pics taken by Ellis.

We worked with Ellis a while back when Pop Store were approached by Fenchurch to style and direct their European Autum/Winter 2009 campaign. Pop Store approached their friend Ellis to shoot the campaign. The shoot location was on a boat on the Thames between Battersea to Canary Wharf. This was an outdoor shoot with ever changing light conditions, however, Ellis managed to get shot after shot nailed without any photoshop retouching needed.

Fenchurch set us a brief affirm their position in the market as a London based streetwear brand. This campaign became Fenchurch’s most successful and hit the European market by storm. Ellis was a huge part of the process and we are happy to see his achievements.  

He also shot our Fourholes campaign underwater, and check out the results…

So a thank you and a congrats to the gifted Photographer, Ellis Parrinder.


Pop Up Shop – Lauren Moshi – LA

July 29, 2011 § Leave a comment

July 28- October 15 | 144 S. Robertson Blvd. | 10am-7:30pm daily

For a short time only, Limited Edition Lauren Moshi artwork & clothing along with pieces from the brand’s new basics label, Michael Lauren will be up for grabs in Lauren’s new POP UP SHOP. The Lauren Moshi shop will feature current season styles and a few favorites from past collections, including Bow, Diamond Tongue, Happyface and Chain Skull designs. Remind you of another of our favorite brands?

We will get some pics of the up and coming Pop Up, in the mean time check out Lauren’s work in the film below…

Event – Glastonbury 2011 – Metronomy

June 17, 2011 § Leave a comment

Location: Worthy Farm, Pilton, Shepton Mallet, Somerset

Date: Wednesday 22nd June 2011 – Sunday 26th June 2011

With only 5 days until the gates open we would like to post some of the sounds we are excited to hear at Glasto this year…

Please welcome Metronomy…

These guys are playing at midday on Friday the 24th on the Pyramid Stage… excitement shiver!

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