Fashion – House of Dereon A/W 2011 – Selfridges

September 20, 2011 § Leave a comment

London’s star power was seriously ramped up a few notches last week, when Beyonce and her mum Tina Knowles visited town to launch their House of Dereon Autumn/Winter 2011 collection at Selfridges.

We have a friend who is an insider at Selfridges HQ, she has kindly lent us a backstage photo from the show and we are oh so grateful for this snap!

House of Dereon is named after Beyonce’s grandmother (Tina’s mum) Agnes Dereon, who was a seamstress in Louisianna. Of course, Tina Knowles used to design the tour costumes for Destiny’s Child (which might go some way to explaining how Beyonce always got the fiercest looks), and the House of Dereon collections are no less showstopping than these outfits: think feathers, sequins and, for S/S ’12 some intesnse exotic prints.

To get your paws on some of Beyonce’s clobber, just click here > http://www.selfridges.com/en/Womenswear/?brandname=HOUSE+OF+DEREON&ppp=min&cm_re=module_ctas-_-module1-_-house_of_dereon

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Product Development – Common Sons – Pop Store Commercial

July 14, 2011 § Leave a comment

The last 20 years has seen the decimation of the clothing manufacturing base in the UK. Business’ have deserted these shores to get cheap labour elsewhere and have said the industry is dead on its feet in Great Britain.

Here at Pop Store we thought BALLS to that (we aren’t the gloomy sort)… so to prove that great quality, affordable clothing can be made in these fair isles, we are currently working on a project developing a mens knitwear brand made exclusively in Great Britain, Common Sons. Here’s a sneak peek at one of our samples.

First stop is Selfridges for an exclusive period at the start of October, then we march into ASOS a couple of weeks later.

More pictures soon along with sneak peaks of the Summer 12 range.

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