Pop Up Shipping Crate – Box Park/Amnesty International by Pop Store
November 29, 2011 § Leave a comment
Our work here is done…
The day after this photo was taken, we had the floor cover removed, it looks pretty sharp now.
The Amnesty Pop Up Shop at Boxpark is set to open tomorrow, the 30th of November 2011! Amnesty will be one of the first to open their doors to the Shoreditch shopping public.
The Boxpark mall is composed of retail units made from recycled shipping containers, and we have created a dynamic and colourful space for Amnesty. The process was a challenge that we embraced and enjoyed working on. Obstacles were overcome and we have achieved a store we are proud of.
The brief provided certain restrictions where by each tenant was given an empty container with a power source, and nothing was to penetrate or be fixed to the container itself. The first step was therefore to create a floating framework within the space and then apply designs to that.
The Walls and ceilings are plain white, acting as a canvas to the vivid colours of the campaign posters we pasted up to showcase a history of Amnesty’s Campaigns. These posters educate without lecturing, honing in on Amnesty’s core ‘raison d’etre’.
The process of the wall covering was a mindful covering using Amnesty Iconic Imagery
We wanted to give the store an urban feel, due to its location and we’ve used steelpipe fixtures and pendant lights, reclaimed from the original Dunlop factory in Birmingham. These became a popular talking point amongst builders and shop fitters alike throughout the rollout process.
Dunlop Lights from the famous old Birmingham Factory
The range, developed in collaboration with CultureLabel, features jewellery by Corrie Williamson, ceramics by Jimbob Art, scarves by Lucy Jay, a teacup and saucer by New English and a print by Stuart Semple.
This project was a fantastic learning experience and we look forward to working with Amnesty International on future projects.
Half way through wall covering… still smiling.
Get down to Boxpark now and check out how Amnesty is looking and how other containers are evolving.
New Amnesty product lines will also roll out throughout 2012.